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White Papers

Cultural Transformation
Marketing Automation and Cultural Transformation: What you don’t know can hurt you.
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Strategic Assessment (pdf 872KB)
Marketing Automation and Cultural Transformation: What you don’t know can hurt you.
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Articles

Marketing resource management: An investment that can energise your entire customer management strategy.
Beth Weesner & David Newberry
Abstract | Full Text | PDF
Beth Weesner on "Being a Better CMO" panel at The CMO Club event in November"
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